Hannie Ubachs is working as a freelancer and entrepreneur in Business and IT. She feels as free as a bird because of the variety in her work and looking back at her career, she loved every step that brought her to where she is now. She believes that women are just as valuable as men and that it is now time for women’s emancipation in the digital technology sector. Find out how she made her way into digital technology and read more about her believes.

My way to IT

As I was educated as a musician and sociologist, I started a career as account manager at a market research bureau in 1990, which I call the commercial sociology branch. The dependencies between mass market, sales and quantitative data, which needed digital computing capacity, evolved right in front of me.

Six years later, I was working in yet another revolutionary market; namely, the mobile phone industry. To be more specific, I started working as Business Process Manager at Telfort, a mobile phone company that was formed as a joined venture between Dutch Railways and British Telecom. I experienced the role as business process manager as a well developed and highly regarded role in the UK but as a quite unknown role in Dutch organisations. In and about the year 2000 the management decided to add the BPM skill to the design office of the IT department.

Conscious choice?

If someone would ask me if my decision was deliberate, I would say that I was actually summoned by the management but that it was absolutely the right move. Today, it shows me that I am good at evolving markets, which I might never knew if I did not make my way into IT.

In 2007, I noticed that the freelance market was a lasting market and that IT was becoming a field of free labour. Therefore, I left Telfort and thereby certainty on a permanent contract. And ever since, I have been working as a freelancer and entrepreneur in Business and IT. And now, I feel as free as a bird in the variety of roles that I fulfil. Doing jobs such as project manager, business architect, team leader, business process manager, and product manager on both sides, made me the intermediary between IT and business. It brought me to various projects in different industries, such as the financial industry (Rabobank) the government (Dutch police and Tax organisation) and direct marketing.

Basically, I could ask myself if I ended up in the digital technology sector on purpose or that I followed new markets that brought me into the world of IT and business as an independent contractor. But more important, looking back now, at age 51, it seems to me that I optimized the changes that I took and I love(d) doing so.


During the years working in the field, I noticed that there is unfortunately a limited amount of women working in the digital technology sector. That actually surprises me a lot, since we, women, are being so emancipated in general, but haven’t managed yet to do so in the digital technology sector. It is therefore that I support RightBrains as a necessary encouragement to this emancipation for women in this working field. The way I try to contribute to this, which might not be a direct way of inspiring, is to show the men in the field to hire me as a female digital professional in a way to break the existing stereotypes about women. Only then they will recognize that women should be there on the work floor, instead of being at home, and that women are as valuable as men.


Although men and women differ from each other, I believe they are equal. The best fit is having the qualities of both sexes, especially in the digital technology sector. Digital technology is not a goal on itself. I believe that digital technology has great potential in contributing to solutions for a variety of subjects, such as climate change, spreading knowledge and education, object censored communication, manage overpopulation, health, and nature preservation. If we, women, become professionals in this field, we can personally direct and apply the functional use of digital technology towards a positive contribution in these urgent, human themes. And that is why I believe it is important that women need to be inspired to pursue a career in the comprehensive sector of digital technology.