Digital technology is for everyone

Digital technology is all around us and an integrated part of our daily life. Can you imagine not having a mobile phone at hand or no navigation system in your car? Digital technology is for everyone, men and women.

Do we all need to be tech-savvy to work in this field?

Buzz words, you can’t avoid them. One of them is tech-savvy. But what does it really mean? Do we all have to be the technical nerds from the 80’s and 90’s, and know all the details in depth about computers, robots, big data and so on? I believe this is only one part of it. The other part, maybe even more important today, is being creative and innovative using digital technology.

We need diversity in teams to innovate

While in general men are more interested and have more practice in the technical bits and bytes of digital technology, women can be strong in applying it using their creativity, innovation and imagination. All that is needed is a general understanding of what digital technology comprises and how it can add value to our customers. I strongly believe that you need both men and women to get the most out of digital technology. Diversity is key for innovation!

How to motivate women for careers in digital technology?

A complex question is where to find, and more important, how to motivate women to start their career in digital technology or make a career switch? Yes, there are women like me building applications, databases, networks and so on. But there are not enough women to close the gap. This is keeping us from building the versatile and diverse teams we need today. Well at least in my opinion.

RightBrains Digital Leadership Programme

I started this year with the Rightbrains Digital Leadership Programme. This programme was created by Geke Rosier, a woman with a great passion for digital technology. Her goal is to inspire, develop and connect women who also have a passion for digital technology.

I am very enthousiastic about this programme. It does not only shed a light on the modern digital technologies, like aritifical intelligence, robotics, big data, blockchain and virtual /augmented reality. Most importantly, the programme looks at the impact of these technologies on business models, skills and competences, leadership, marketing strategies and processes.

Thirteen talented digital leading women

We are thirteen women participating in the 2017 edition of the Rightbrains’ programme. We not only learn a lot from the inspiring and very knowledgeable lecturers from i.e. Nyenrode Business University, but also from each other. This is what makes the programme even more interesting and gives it a great dimension which I really enjoy.

Why join?

Is it necessary to have a programme that focusses on women only? Yes, I believe it is, for now at least. Until we’ve bridged the gap in this male dominated field, programmes like this are important to develop more female role models and build diverse teams to make the most out of today’s digital technologies.

Curious about the programme?

Have I caught your curiosity and do you want to learn more about the RightBrains Digital Leadership Programme? Then check out the programme and join the information session on January 11, 2018 between 4:30 PM and 7:00 PM. I will be there too!       


 Written by: Manuela Fokkema