RightBrains Digital Leadership programme kick-off day

Our world and society are undergoing fundamental change and the developments in the sector of digital technology are moving at a rapid pace. Innovation and change is everywhere. Nothing is impossible. The only limitation may be our own imagination. The increasing use of online services and new technologies result in many changes for users, but also for leadership within organisations.

During this kick-off day, core lecturer Jan Veldsink will explain the coherence between the modules during the programme in the context of the future of digital technology. During this first day we will have a team event to help participants get acquainted.

Module 1: New technologies, innovation and creative thinking

At the end of this module, you are:

  • up to date with the latest technology trends such as Cyber & Artificial Intelligence (AI), robotics, Blockchain and Internet of Things (IoT);
  • fully prepared to spot the possibilities for innovation through igniting the innovation mindset;
  • able to use several instruments to apply innovation in your organisation.
New technologies, innovation and creative thinking

The fast speed of technological development requires up to date knowledge. Many businesses struggle to benefit from these technological developments. Organisations must understand and adapt these technologies to constantly stay ahead of the competition and to remain successful in the future. Rapid advancement of technology demands a high degree of innovation. Innovation is in essence a people business; people who want to take the road from wish to reality together. The prime source of personal innovation power lies in our mindset. When we  are mentally prepared for discovering and realising new opportunities, we possess an enduring capacity to innovate.

Core lecturers

Jan Veldsink Msc, core teacher at Nyenrode Business University and expert in cyber & artificial intelligence (AI), robotics and systems thinking;
Prof. Dr. Jeff Gaspersz, professor innovation at Nyenrode Business University.

Module 2: Big data and digital marketing strategy

At the end of this module, you:

  • know the possibilities and impossibilities of big data for your organisation;
  • gained insights how different product and client data can create value for your customers;
  • are equipped with general knowledge of a set of digital marketing instruments which can be used to create, execute and measure the organisation’s strategy;
  • have acquired knowledge of the techniques behind search engines and social media instruments;
  • gained insight into a vision of how to deal with new social media channels.
Big data and digital marketing strategy

The amount of data collected has doubled each year. The computer capacity doubles every eighteen months. Being successful with large amounts of data is determined by the right combination of smart people, intelligent search methods, teamwork with the business and domain experts, alertness and flexibility.

The digital revolution, also called the true analytic revolution, demands a new way of interacting with customers. Customers are becoming more demanding. Leadership of marketers is needed more than ever. Many developments have influence on the relationship with customers. The challenges here are best illustrated by the rapid transition of certain sectors due to the impact of internet, social media and mobile platforms. Organisations are shifting from ‘consumptive thinking’ to ‘engagement thinking’. They are shifting from product to relationship. Social media has taken an increasingly prominent place in the marketing of a brand and communication with customers. The aim in this module is to gain insight into these developments and convert them to practice. Meet our lecturer Ayman van Bregt here.

Core lecturer

Ayman van Bregt, expert in value creation, digital marketing strategy and social media.

Module 3: Transformation strategies, business processes and technology

This module will:

  • help you learn to analyse and model business processes and new forms of organizing;
  • give you instruments for analysing the demand for IT, such as portfolios and business cases;
  • hand cases and tools to successfully implement agile processes in your organisation.
Transformation strategies, business processes and technology

Digitization, the mobile revolution and the emergence of smart sensors and ‘internet of things’ have great impact on the challenges that companies have to deal with in order to survive in the competitive environment. Questions arise such as; what disrupting technologies are emerging and what are the consequences for doing business in relation to big data, Blockchain and Internet of Things. The digitization enables organisations to make better decisions, improve processes and develop new business models. However, this requires a transformation to modern architectures and the smart use of technologies. What capabilities are needed? What are the most effective forms of organizing?

Business processes provide the link between business strategy and technology. They are constantly exposed to changes and need to respond to new customer demands and trends. Smaller, multidisciplinary teams of product management, IT and operations collaborate to create innovative products and concepts to meet the client’s needs. How do they increase flexibility and adaptability by introducing Agile concepts as an example, instead of focusing on control and stability?

Core lecturers

Prof. Dr. Bert Kersten, professor in business processes and ICT at Nyenrode Business University. 

Module 4: Digital transformation and leadership

This module covers the following key topics:

  • How do digital leaders engage their employee’s and how do they sponsor collaboration and inclusion?
  • What is a digital leader and what are new skills required?
  • Strategic and ethical choices that are demanded of leaders in the digital world.
  • How do digital leaders overcome unconscious bias in their organisations and how do they use technology during the entire employee life cycle?
  • How companies leverage technology to enter into continuous dialogue with their employees and improve satisfaction and productivity.
Digital transformation and leadership

Digital transformation requires a high degree of change management in organisations. A fast-changing business environment demands companies to change the paradigms for leadership and management. Where before we had leaders operating in a top-down, control environment, our new leaders operate in flat, networked organisations. Working environments with ready access to information and the existence of virtual teams bound together by a common purpose and values. How does an organisation adapt to these changes?

This digital world is demanding a new leadership model, with new skills and new behaviours. It requires us to revisit and rethink leadership and the way we interact and tap into our organisational talent and attract new talent. This includes leveraging technology to manage the entire talent life-cycle from recruitment to performance feedback to training, in a two-way dialogue that is intimate and relevant. Leaders of the digital world will need to create an environment where talent is liberated to experiment, to share and receive understanding and knowledge and to team in a seamless manner. This requires an acute awareness of individual leadership bias and the collective bias of the organisation, and the ability to create behaviours and values to draw out the capacity of talent for greater performance.

Core lecturer

Dr. Jeroen van der Velden, associate professor strategy and director of the Strategy Centre at Nyenrode Business University;
Kay de Gier, expert in digital leadership, diversity and performance.

More information

If you are interested participating in the programme and/or you want more information, please contact Geke Rosier by sending an email to: geke.rosier@rightbrains.nl.