Digital Leadership Programme
A new age of competition
Technology today is developing at a rapid rate, and business leaders often find themselves struggling to stay up to date and informed about the latest technological advancements. In order to be able to use these new technologies to create competitive advantage and business value, business leaders must make a concerted effort to educate themselves on the latest technological breakthroughs and explore how these technologies can be adopted into their organisations.
Digital transformation necessitates a high degree of change management as well as new strategies, skills and behaviors. To achieve success in the digital age, companies need to revisit and rethink the concept of leadership, revolutionise the way they operate and interact, and look to cultivate a new generation of leaders for the future.
- Completely updated and informed about the latest technological trends and developments
- Learn about data-driven business models and new technologies such as AI, blockchain, Internet of Things
- Understand how new technologies impact digital marketing strategies and creating value for customers
- Able to determine the capabilities required for a digital leader in a changing digital environment
The module is part of the Digital Leadership Programme which starts in September 2021. The exact dates for this module are to be confirmed.
You can also follow this module stand-alone. The cost for one module is €2.950 excluding VAT and accommodation.
Want to sign up for this module instead of the full programme?
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Jeroen van der Velden
Dr. Jeroen van der Velden is an associate professor of strategy and the director of the Strategy Centre at Nyenrode Business Universiteit.Read his story
Kay Formanek is a guest lecturer at INSEAD and an expert in digital leadership, diversity and performance.Read her story
Ayman van Bregt
Ayman van Bregt is an expert in value creation, digital marketing strategy and social media. Ayman is senior lecturer at i.e. the Rotterdam University of Applied Sciences and European Institute for Sales (EURIS).Read his story
Alex Dowdalls is the managing director for Innovation, Governance and Risk at AXVECO. He focuses on business model innovation, particularly through the use of new technology.