The programme comprises six two-day modules spread across one year with interim meetings for project groups, peer to peer support and professional coaching. On average, participation during the year takes about 2 days a month. The modules are taught by prominent lecturers from Nyenrode Business University and experts in the field of digital transformation and leadership.

Kick-off and Module 1: Digital transformation and innovation

Start: March 20, 2017 at 9:00 AM (including evening and possible overnight stay) End: March 21, 2017 at 5:00 AM

Our world and society are undergoing fundamental change and the developments in the IT sector are moving at a rapid pace. Innovation and change is everywhere. Nothing is impossible, our imagination might be the limiting factor. The increasing use of online services and new technologies result in many changes for users, but also for organisations. Being successful requires transformation of the organisation, marketing, operations and processes. During the first day of this module, key lecturer Jan Veldsink will explain the coherence between the modules during the one-year programme in the context of the future of IT. During the first day we will have a team event to help participants get acquainted and start working together.

The second day deals with igniting the innovation mindset. Innovation is in essence a people business; people who want to take the road from wish to reality together. The prime source of personal innovation power lies in our mindset. When we  are mentally prepared for discovering and realising new opportunities, we  possess an enduring capacity to innovate.  Prof. Jeff Gaspersz highlights the small initiatives we, and our team members can take with a profound impact on developing an innovation mindset.  At the end of this module, you are fully prepared to spot the possibilities for innovation.

Module 2: The future of technology

April 11 and May 4, 2017 from 9:00 AM until 5:00 PM

The fast speed of technological development requires up to date knowledge. Many businesses struggle to benefit from these technological developments. Organisations must understand and adapt these technologies to constantly stay ahead of the competition and to remain successful in the future. New business models arise, technology is key in every new development. After this module you will be totally up to date with the latest technology trends such as Cloud, Artificial Intelligence (AI), innovative robotics and Internet of Things (IoT).

The amount of data collected has doubled each year. The computer capacity doubles every eighteen months. Being successful with large amounts of data is determined by the right combination of smart people, intelligent search methods, teamwork with the business and domain experts, alertness and flexibility. During the second day of this module we will discuss the possibilities and impossibilities of big data for the organisation. In this context, profiling and metavariables are covered. The true analytic revolution.


Module 3: Transformation strategy and new business models

June 14 and July 4, 2017 from 9:00 AM until 5:00 PM

The rapid advance of new technologies requires a high degree of innovation and change management in organisations. A fast-changing business environment demands companies to change the paradigms for leadership and management. These organisations struggle with the challenge to increase flexibility and adaptability by introducing Agile concepts as an example, instead of focusing on control and stability. Companies like Google and Zappos model for this transition. In addition, the dynamic between the classical IT department and the business is subject to change.

This module will take you on a strategic journey into the future of organisations by looking at perceived disruptive forces such as Blockchain and Fintech in the financial industry, and their impact on the organisation and the necessary transformation. It will cover the different strategic choices an organisation has to make, as well as insights from the business model perspective. Attention is also given to governance and sourcing from a strategic perspective.


Module 4: Digital marketing strategy and social media

September 5 and  19, 2017 from 9:00 AM until 5:00 PM

In digital transformation the leadership of marketers is needed more than ever. In this module, international developments are discussed in terms of marketing strategy of the organisation. Many developments have influence on the relationship with customers. The challenges here are best illustrated by the rapid transition of certain sectors  due to  the impact of internet, social media and mobile platforms. Organisations are shifting from ‘consumptive thinking’ to ‘engagement thinking’. They are shifting from product to relationship. The aim in this module is to gain insight into the possibilities and impossibilities of these developments and convert them to practice.

Search engines such as Google, and social media instruments such as Facebook and Twitter are taking an increasingly prominent place in the marketing of a brand and communication with customers. The purpose is to acquire knowledge of the techniques behind this and gain insight into a vision of how to deal with these new media. The participants will be equipped with general all knowledge of a set of digital marketing instruments with which can be used to create, execute and measure the organisation’s strategy.


Module 5: Business processes and technology

Start: October 3, 2017 at 9:00 AM (including evening and possible overnight stay) End: October 4, 2017 from 9:00 AM until 5:00 PM

This module will help you learn to analyse and model business processes. Business processes provide the link between business strategy and technology. They are constantly exposed to changes and need to respond to new customer demands and trends. Not only internal parties play a role in this, but there are more and more shared services and outsourcing, especially on the supply side. Contractual and formal aspects play an important role in this, but working relationships are determined by cultural and informal aspects as well. Instruments for analysing the demand for IT, such as portfolios and business cases, will be covered, as well as new forms of (out)sourcing. The role of technology in this remains unmistakable, without losing sight of the customer.

We will make the translation to Architecture (Business and IT). On this topic of Architecture we will cover the concepts of 3D Business IT Alignment. Based on Henderson’s Strategic Alignment Model which distinguished two dimensions of Business IT Alignment: Strategic and Functional Alignment, a refined 3 dimensional Alignment Model is proposed that adds the important Context Alignment dimension. This 3 dimensional Alignment Model offers an integrated perspective on the way IT Services support Business Processes, how IT Vision leads to IT Development and Operational Processes, and how the Organisation aligns with its Value Chains.

Fast growing completion driven by technology forces organisations to react quickly to market changes. New unexpected entrants make the lifecycle of products and services shorter. At the same time customers are becoming more demanding. How does an organisation adapt to these changes? Agile management is the answer! During the second day of this module we will further elaborate on Agile developments within organisations. The process of motivating and stimulating people, and bringing them to great heights within a limited time is becoming increasingly important to businesses in relation to the future employee. Smaller, multidisciplinary teams of marketing, product management, IT and Operations collaborate to create innovative products and concepts to meet the client’s needs. You will be handed cases and tools to successfully implement these processes in your organisation.

Module 6: Digital leadership and employee engagement

 November 14 and 28, 2017 from 9:00 AM until 5:00 PM

Digital leadership requires us to revisit and rethink leadership and the way we interact and tap into our organisational talent. With technological change, we experience a deep change in the way we do things, the way we interact and the way we communicate. The leaders of the digital world will need to craft new skills of leadership: creating collaborative environments, allowing the democratisation of communication within organisations, creating and allowing networked conversations (up, down, side-wards, out-wards). Leaders of the digital world will need to create an environment where talent is liberated to experiment, to share and receive understanding and knowledge and to team in a seamless manner. Leaders will need to deeply harness the diversity of thought and experience to liberate innovation and attract excellent talent. This requires an acute awareness of individual leadership bias and the collective bias of the organisation and the ability to create behaviours and values to draw out the capacity of talent for greater performance. This Module will also focus on the strategic and ethical choices that are demanded of leaders in the digital world, as they create a path forward where talent and technology are leveraged for optimum value.

There is a compelling business case for adopting a digital workplace. One such benefit is increased employees engagement. The second day will be about how to win employee engagement and performance through the digital dialogue between leaders and their employees. Technology and software companies are leading the way on attracting top talent. Learn how they leverage technology to enter into continuous dialogue with their employees and improve satisfaction and productivity. This includes leveraging technology to manage the entire talent life-cycle from recruitments to performance feedback to training, in a 2-way dialogue that is intimate and relevant. Also learn how organisations will increasingly be targeting and leveraging five generations of talent in a digital world (Babyboomers, Generation X and Y, the Millenials, and Post-Millenials). We will examine the skills that leaders will need to create an organisational environments that is understanding of differences in technology knowhow and agility, but creates nodes of integration to allow team work.

Final day: Project presentations

January 19, 2017

Project presentations, including a closing dinner at Nyenrode Business University.

If you are interested in participating and/or if you want more information about the programme, please send an email to geke.rosier@rightbrains.nlShe will contact you as soon as possible.