Digital technology advancements continue to sweep across the world, putting great pressure on organisations in multiple industries to either adapt and grow or get left behind. But in the age of keeping up with breakthrough technologies like AI, blockchain and the Internet of Things, people should be central to an organisation’s transformation strategy.
Mind the gap
Talent and culture matter, which is why we want to play our part to help close the digital talent gap and increase gender diversity. There are many factors that contribute to the gender imbalance, especially in STEM fields: Bias and a lack of representation, role models and mentors are some of the most critical. At the same time, there is a lack of digital knowledge on the boards of many organisations.
Our mission is to grow the number of women in digital-focused roles. Why? Because we believe it creates an opportunity for innovation and success.
Grow and inspire
We work with organisations to retain and develop women as the demand for digital talent grows. Along with our partners, we organise events where women at all career stages can explore their interests while networking with peers and industry thought leaders.
Our educational experiences are designed to help participants learn new skills and gain knowledge from industry experts as well as each other in order to develop them into future leaders. Our career stories aim to inspire women from diverse educational backgrounds, across multiple industries. Finally, our career and mentorship platform lets members find and connect with women who are reshaping the digital world.
With knowledge and skills that fit their career vision, women can go on to become role models within their organisations and inspire the next generation of female talent.
Geke Rosier is an entrepreneur with over 25 years’ experience in developing marketing strategies for technology companies. She started her career with Microsoft in 1995. She then moved on to work as a marketing strategy consultant for technology start-ups and in 2004 she co-founded her first company, ForceFive, specialising in business and IT alignment.
Over the next decade, Geke became passionate about diversity. She began to see that the digital economy needs more talented women in order to close the digital talent gap and drive innovation and growth. For this reason, she founded RightBrains in 2014 and launched the Digital Leadership Programme a year later.
She is the co-author and creator of the book ‘Ronde vormen in IT’ (2011), the magazine ‘I Lof IT’ (2015) and the RightBrains Career Guide (2017). She received a BBA from Nyenrode Business University and an MBA from Thunderbird School of Global Management, a management school in Arizona.